I connect the dots between people, systems, and stories

πŸ”
Design Research
🎨
Service Design
πŸ“–
Storytelling

From fashion journalism to impact media to design research, my curiosity for work that improves human lives led me to my final destination.

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Design Research β—† Service Design β—† Contextual Enquiry β—† Empathy β—† Co-creation β—† Listening β—† Storytelling β—† Collaboration β—† Facilitation β—† Design Research β—† Service Design β—† Contextual Enquiry β—† Empathy β—† Co-creation β—† Listening β—† Storytelling β—† Collaboration β—† Facilitation β—†

πŸ“ Selected Work

A few projects I'm proud of (and allowed to show you)

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she/her London πŸ“

Hi! I'm Hemul πŸ‘‹

Journalist turned design researcher. I've built fashion verticals, scaled media companies across India, and run operations for a startup.

The common thread? Curiosity about how things work for people. That's what led me to design research, where I listen, ask questions, and shape experiences that actually make sense for humans.

πŸ›οΈ Museum wanderer
🍜 Snack detective
πŸ›οΈ Charity shop treasure hunter
πŸ‘— Closet maximalist
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Let's connect

Got a project? A question? Just want to chat about design research?

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